The Product

Portfolio Protect is the only product on the market that uses behavioral models and statistical projections to anticipate purchase money loan runoff. The program creates user profiles based on what your borrowers actually do and how they respond. The result is your loan retention and origination business will be more profitable because your marketing will be smarter.

Portfolio Protect includes a fully scalable, rules-based email marketing system, and a Web-enabled database of 27 million home sales records. Fully private labeled under your brand, this combination of content and a powerful communication medium builds the foundation necessary to create a valuable customer relationship and an effective marketing campaign. Domania's Portfolio Protect is based on the ASP (Application Service Provider) software model, which means there is no software installation on your Web site. And, because Domania works with a tested email marketing system, there are no large agency fees.

When your customers interact with home price content and respond to relationship building emails, a profile is created that clearly identifies which borrowers are likely to get a new loan. Domania looks at user disclosed data, site interactivity and response data to build a rich profile of your customers that drives the success of Portfolio Protect. Domania's marketing team uses this profile to build a customized marketing campaign that gets more loans into your portfolio.

Act Now
Domania's Portfolio Protect is the answer to most servicers' main challenge - building and maintaining relationships with your borrowers. Once you can do that, you needn't worry that your borrowers will be going to the competition when the next refinance boom hits or when they decide to buy a new home. This year, the MBAA estimates that top tier banks will spend $4.3 billion to buy customers from mortgage brokers. Don't wait for the next round of statistics; when you implement Portfolio Protect, you'll see a positive impact on the bottom line.

Earns Loyalty
Every homeowner wants to know the selling price of the home next door and what homes are selling for in the neighborhood. For owners who are ready to transact, the information is critical. Portfolio Protect allows you to empower your customers with hard-to-find home price information. You'll earn customer loyalty and ensure that your brand is the first one they think of when it comes to getting their next mortgage.

Keeps Loans
Once you've earned the loyalty of your customers, you can continue to build the relationship by staying in constant contact with them. You'll create top-of-mind product awareness with your existing customers, your most valuable audience! And, with the sophisticated technology behind Portfolio Protect, you can target the at-risk customers who are considering moving or refinancing, offering the right products to them at the right time.

Web Site Applications
Home Price Check – With more than 10 million unique users who have viewed more than 1 billion Web pages, Home Price Check is an invaluable feature for your Web site.

My Home Price Check – A personalized page for each user, which allows them to store search results and to access features during return site visits.

Custom Registration – Enables you to gather critical data, which ensures delivery of the right kind of communication – sell messages or relationship building – to prospects.

Full Application Hosting – All Portfolio Protect features are fully hosted by Domania. That means no software installation and no enterprise integration are needed.

Real-Time Messaging – Web site messaging changes dynamically, based on user profiles.

Marketing Execution
Email Program – Designed to build relationships with your customers and open an effective sales channel that results in more closed loans.

Segmentation – Utilizing proven segmentation techniques, the appropriate loan offer is served to each prospect.

Dynamic Messaging – As individual customer preferences are understood, the messages and offers customers receive change.

Rules-Based Profiling – Using behavior analysis and regression modeling, Domania analyzes your customer base to best target offers.

Marketing Consultation – Along all phases of program execution, planning, promotion, launch, and optimization, Domania provides marketing expertise to best impact your campaign results.

Database Management
Customer Data Storage and Flow – After capturing data, Domania can either manage the database in–house or create a data transfer to your specifications. All data is secure. No data rights are relinquished by you.

Home Price Updates – The database is updated with the most current home sales information available on a daily basis.

List-Matching Services – Domania applies its database expertise to your own in–house customer lists to facilitate the delivery of customized home price information in direct mail pieces.

Proven Technology – Domania adheres to rigorous uptime standards, providing 24x7 service support, which is fully scalable to meet any promotion and will be available whenever your customers are looking for real estate data.

For more information about how Domania's products can help you attract and retain customers, contact:

Bernie Dietz
VP of Sales and Business Development
804-747-5049
bdietz@domania.com