Domania Joins Forces with Epsilon to Improve Lenders' Customer Retention Efforts

BOSTON, MA, October 15, 2001—Domania, Inc. and Epsilon, a leading marketing solutions provider, today announced an analytics-based marketing initiative that will lead to the creation of the next version of Portfolio Protect™, Domania's customer retention tool for the mortgage industry. Domania is the 12-year-old financial services and marketing software firm that brought comparable home sales data to consumers via the Web, and has been creating real estate and mortgage software and marketing products for over a decade. To help Domania enhance its financial services marketing tool, Epsilon will provide analytic and data mining services and apply its extensive knowledge gained from designing, building and managing marketing solutions that deliver results for premier organizations in the financial services industry.

Domania will draw upon Epsilon's experience to strengthen its existing predictive profiling capabilities, which drives the engine behind Domania's purchase money runoff prevention software, Portfolio Protect™. "Domania is an innovative firm and we look forward to working with them to expand their profiling capabilities and create a marketing solution that better helps lenders retain profitable customers," said John Young, vice president, analytic consulting group, Epsilon. "Our data mining and behavioral modeling expertise combined with Domania's pioneering software will help Domania's clients cost-effectively attract and retain customers."

Despite the home buying boom of recent years, the mortgage industry is plagued by a huge customer defection problem. Dropping interest rates and poor customer retention practices entice mortgage customers to move from one lender to another to find the cheapest mortgage. The inability to retain long-term customers costs mortgage-servicing companies millions of dollars in lost revenue. Domania provides a suite of financial software and services to help its clients acquire and retain customers by identifying and profiling potential transactors before they take action.

"The mortgage industry is at a critical juncture, where a burst of refinancing activity has lulled lenders into a false sense of security, and the very thing that looks like success is starting to hurt their bottom line," said Steve Kropper, CEO of Domania. "That's why Domania has developed Portfolio Protect™, a series of customer profiling products. Partnering with Epsilon will help us develop our next generation statistical models based on a deeper understanding of high-level analytics and behavioral modeling. Epsilon will help Domania bring lenders into the 21st century of customer retention."

About Domania
Domania, Inc. is a financial and marketing services software company that provides innovative customer acquisition and retention products to banks, mortgage lenders and Realtors such as GreenPoint Mortgage, and Fleet Boston Financial. The company also operates the consumer real estate Web site, www.domania.com, rated among the top financial Web sites by Money Magazine. Domania's Home Price Check™ provides historical home price data through such prestigious partners as America Online (AOL), Dow Jones, Realtor.com, CBS MarketWatch, MonsterMoving, and The Motley Fool. Based in Boston, MA, Domania was founded in 1989 as INPHO, Inc.

About Epsilon
Epsilon is a leading Marketing Solutions Provider. Possessing unrivaled marketing experience, deep understanding of customer behavior, and high-level analytics, Epsilon integrates best-of-breed applications to drive customer acquisition, retention, upselling and cross-selling. Epsilon's services span marketing objective setting and planning, database design and management, data mining, Web site design and deployment, online and offline campaign management, and direct response and marketing communication strategic counsel. Visit Epsilon at www.epsilon.com.